Paid Advertising
Turn Ad Spend into Booked Customers
Managed ad campaigns on Google, Meta, and LinkedIn, done for you. Strategy, creative, targeting, and reporting, all handled so you can focus on your customers.
Most ad spend does not fail because of the budget. It fails because of how it is set up.
Running ads without the right structure is expensive and slow to learn from. Broad targeting, weak landing pages, and campaigns optimized for clicks instead of leads will drain your budget before you get useful data.
Paid advertising works when the whole system is built together: the audience, the ad, the landing page, and the tracking. We build and manage that system for you, from the first campaign to ongoing optimization.
What we build and manage for you
Every part of the campaign, from strategy to weekly reporting.
Campaign Strategy
We plan which platforms fit your offer, what to test first, and how to structure campaigns so your budget targets the people most likely to become customers. Strategy first, spend second.
Ad Creative
Headlines, copy, and visuals written and designed for clicks that convert. You get ads built around your offer and your audience.
Audience Targeting
Custom audiences, lookalike lists, keyword intent layers, and demographic filters. Your ads show to the people who are most likely to contact you.
Landing Pages and Conversion Tracking
A landing page that matches the ad gets far more form fills than sending traffic to your homepage. We build the page and wire in conversion tracking so every lead is attributed to the campaign that produced it.
Budget Management
Daily pacing, bid adjustments, and ongoing optimization so your spend flows to campaigns and placements that are producing. Underperforming ads get cut. Winning ones get more budget.
Reporting Tied to Leads and ROI
Clear weekly reports showing cost per lead, which campaigns drove inquiries or bookings, and where the next dollar should go. You see what is working and what changed.
Real examples
A local service business builds a steady inbound channel separate from referrals
Before running ads, new inquiries arrived whenever they happened to. We set up Google Search campaigns targeting people actively searching for their service. Now they have a consistent, adjustable flow of inbound leads they can turn up or down based on capacity.
A B2B company reaches decision-makers on LinkedIn
Their ideal customer was a department head at a mid-size company. We built a LinkedIn campaign targeting by job title, company size, and industry, tied to a landing page that captured contact information. The result was a predictable source of warm leads matched to their actual customer profile.
A service business stops paying for clicks that never convert
They had been running Google Ads for months with a high click volume and few inquiries. We rebuilt the campaign structure, tightened the audience, wrote new ad copy, and replaced the destination with a focused landing page. The same budget started producing qualified contacts instead of bounced traffic.
Start with a free call
We spend 30 minutes learning your business, your offer, and what a good customer looks like. Then we scope the campaigns and give you a fixed quote before anything is built. No surprises.
Frequently asked questions
What ad budget do I need to get started?
The right starting budget depends on your market, your offer, and what a new customer is worth to you. We size the initial budget around what it takes to gather enough data to optimize. During the free call we will give you a realistic range for your situation before anything is committed.
Which ad platforms do you manage?
Google Ads (Search and Display), Meta Ads (Facebook and Instagram), and LinkedIn Ads. Most businesses start with one platform that fits their buyer. We recommend based on where your customer actually spends time and what your offer requires.
How soon will I see results?
Search campaigns can generate leads in the first week. Social and LinkedIn campaigns typically need two to four weeks of data before the targeting and creative sharpen. The first month is partly about learning. The second month is where optimization starts to show.
How does this work alongside lead generation?
Paid ads and cold outbound address different situations. Ads capture people who are already searching or browsing. Outbound goes directly to people who match your ideal customer, whether they were looking or not. Many clients run both: ads handle inbound intent, outbound handles proactive prospecting. We can scope them together or start with one.
How does pricing work?
You pay your ad platform directly for the ad spend. We charge a fixed management fee for strategy, setup, creative, optimization, and reporting. The fee is scoped and quoted before we start. No hourly billing, no surprises. The free call gives us enough to scope accurately.
Other ways we can help
Paid ads pairs well with these. Many clients combine it with at least one other service.
Business Process Automation
Reports, data entry, onboarding, file handling: automate the back-office work eating your team's week.
Learn more →Sales Automation
Lead follow-up, CRM syncing, proposal generation, pipeline alerts. Nothing falls through the cracks.
Learn more →Custom Apps & Integrations
Dashboards, internal tools, and integrations built to fit how your business actually runs.
Learn more →Cybersecurity Consulting
Security assessments, external attack surface analysis, and practical remediation plans.
Learn more →Automated Lead Generation
Targeted list building, cold email sequences, reply handling, and booked meetings. A full outbound system built and run for you.
Learn more →Tell us what you want to advertise.
30-minute call. We will learn your offer, your customer, and your goals, then scope the campaigns and give you a fixed quote before anything is built.